SEO Consultant & Organic Growth Systems Architect
I am an SEO consultant in India with nine years of running organic search for sports media, iGaming, publishing and SaaS sites. I work on the technical side, the content side, and the systems that hold both together. Right now I am building AI workflows that handle the parts of SEO that used to eat whole weeks.
Companies and sites I have worked on
Where I have worked
Nine years across sports media, iGaming, publishing and SaaS. Every role below is a site or a group of sites I owned the organic search side of.
60%Conversions, month on monthiGaming and sports mediaUK · Ireland · Nigeria · South Africa · Indiatoffeeweb.comfootballfaithful.com- Conversions across commercial and editorial pages are up 60% month on month.
- Page level work on commercial pages pushed CTA clicks up 150%, and the same pattern is now being rolled out to more pages.
- Rebuilt how analysis reaches the dev queue, which cut the time from spotting a problem to shipping the fix by 70%.
- Opened up three new markets, including the subdirectory structure and hreflang setup behind them.
Web Project Manager
Parth Tech
Nov 2024 to Nov 2025
200%+Organic visibility, year on year- Organic visibility grew more than 200% year on year.
- IPL season traffic went from 5M to 25M.
- Owned the web architecture for cricket.one and ran delivery across design, engineering, content and social.
- Both platforms are JavaScript applications behind Akamai. Took them through to server side rendering and worked through the edge bot handling so Googlebot was served the same pages as a browser.
- Led migrations on both platforms, from URL structure and redirect mapping through to indexation after launch.
RecoveredFrom a Google manual actionSports media and betting affiliateinsidesport.in- Recovered the site from a Google manual action and brought the organic traffic back.
- Rebuilt the site architecture so pages were easier to crawl and index.
- Ran log file analysis to see where Googlebot actually spent its time, then used that to decide what got fixed first.
- Managed a team of five writers and analysts, and led the SEO planning around big sports events.
1M+Monthly organic sessionsLarge scale sports publishingsportskeeda.com- Worked inside an ecosystem doing more than 100M pageviews a month.
- Optimised 2,000+ articles that together brought in over 1M organic sessions a month.
- Grew Google Discover traffic by 30 to 40%.
- Launched a new content section that went on to rank for 300K+ keywords.
HR SaaSpeoplehum.com- Growth marketing for an HR SaaS product, covering CRM workflow automation, email campaigns and SEO.
Digital Marketing Executive
YOAPP
Aug 2017 to Jun 2018
Pune, India- Content writing, paid campaigns and page management. Used Analytics to work out what was worth writing next.
Bachelor of Engineering, Computer Science. University of Pune, 2018.
Numbers from the work
These are the results I can point at, and the role each one came from.
IPL season traffic
Up from 5M, on cricket.one and crex.com.
Cricket traffic is seasonal. The work is about being ready before the season starts rather than reacting once it has. Parth Tech, where I owned the web architecture.
Organic visibility, year on year
Parth Tech
Conversions, month on month
MoveUp Media
CTA clicks on commercial pages
MoveUp Media
Less time from analysis to live change
MoveUp Media
Monthly pageview ecosystem
Sportskeeda
Ranking keywords from one new section
Sportskeeda
Case Studies
Five problems worth writing up, with what I did and what it changed. Open any card for the detail.
What I have built with AI
Built with Claude, ChatGPT and MCP for teams I was already running, not as demos. The internal linking dashboard is written up in the case studies above.
Daily rank and competitor monitoring
Ranking changes usually get noticed a week late, and by accident.
An overnight job that reads ranking movement and competitor changes, then writes the desk a short report on what moved and what to do about it. Built for news publishing teams where a day matters.
The team starts the day knowing what changed instead of finding out on Friday.
Automated content briefs
Briefs are the bottleneck. Writers wait, then the rushed brief produces a rushed article.
Generates the brief from SERP and query data, then runs the draft through optimisation checks before it reaches review. Sits inside my editorial SEO systems.
Briefs stop being the thing everyone is waiting on.
Helpful content quality review
Nobody can tell which pages are at risk until an update has already hit them.
A scoring pass over published content that looks at information gain, structure, and whether the page answers the question it was written for.
Weak pages get found and fixed before an algorithm update finds them.
Content structured for AI answers
AI answer surfaces cite pages that are easy to quote. Most pages are not.
Schema markup and direct answer formats built into the page template, with Search Console AI reporting used to track visibility as that data becomes available. Part of my AI assisted workflows.
Pages built to be quoted rather than hoping to be.
Reporting people actually open
Dashboards get built, sent once, and then ignored for the rest of the year.
Streamlit and Looker Studio reporting for rankings, indexation and organic performance, built around the questions the team already asks. Same discipline I bring to technical work with engineering.
Reporting becomes something the team uses, not something they are sent.
How I think about this
SEO is a structure and distribution problem before it is a keyword problem.
Internal linking is how authority moves. Most sites leave it to chance.
If a fix only works when I do it by hand, it is not a fix.
Search and product are the same job. Pretending otherwise is why SEO gets ignored.
AI should take work off the team, not take the thinking away from it.
The technical work underneath it
Site migrations
The riskiest thing in SEO. Redirect mapping, indexation monitoring, and watching the numbers settle for weeks after launch rather than declaring it done on day one.
JavaScript rendering
Working out what Google can and cannot see on a client rendered site, and fixing it. Part of what I do as a technical SEO consultant.
Crawl and index management
Log file analysis to see where Googlebot actually spends its time, then deciding what deserves it. This is most of what I do as a technical SEO consultant.
CDN and edge behaviour
Getting Googlebot cleanly through an Akamai layer, and the redirect rules and cache settings that quietly change what Google gets served.
Tell me what is not growing
If you have a site that should be doing better in search and you are not sure why, send me the URL and what you have already tried. I will tell you what I would look at first.